Red Isle Web

Websites for small businesses.

Your to-do list

• Submit the Innovation PEI applicationThe quote is in your email. The guide below has every answer written out.
• Record five short videos on your phone for the adsThirty seconds to a minute each, whenever you get a quiet moment. Tap below for what to talk about.

  What to film

  • Hold the phone upright for these, the opposite of the photos. Ads on Facebook and Instagram fill the whole screen.
  • Stand facing a window or with the sun in front of you, somewhere quiet without wind in the mic.
  • 1. Who you are: your name, the farm, and how you got started growing flowers.
  • 2. How the subscription works: 12 bouquets for $250 or 6 for $125, picked up at the farm next summer, and only 50 spots.
  • 3. The gift box, once you have one made up. Hold it up, show the dried flowers, and say who it'd be a nice gift for.
  • 4. Where people pick up. Walk out to the stand and point out where the bouquets will be waiting.
  • 5. Next summer: what you're planting more of and the flowers you're most excited about.
  • Don't worry about getting it perfect or memorizing anything. Talk like you're telling a friend, and do it twice if you want. I'll cut the best parts together.
  • Send them by AirDrop or a Google Drive link rather than a text, because texting shrinks them.
• Apply for the 15% Small Business Investment GrantThe guide has every application field and all nineteen ready equipment rows.

  What to have ready

  • Your CIBC business void cheque or bank-generated direct-deposit form.
  • Your exact 2026 sales to date and your best estimate of 2027 sales.
  • The receipts and proof of payment for the equipment in the guide. Each receipt or invoice must total at least $50.
  • Don't wait for the U-Pick pergola lumber. Submit once your CIBC direct-deposit form arrives, and send Levi that receipt after you buy it.
  • The application includes the grey-area equipment too. Innovation PEI can accept or remove each item.
  • The income question is answered Yes because Bloom provides more than half of your income.

  Open the investment grant guide
• Reply to each new Google review as it comes inYou're caught up right now, ten for ten. Keep it going.

  More

  • Two or three lines is plenty. Thank them, name the flowers they mentioned if they did, and say you hope to see them again.
  • Aim to answer within a day or two. Google shows the reply under the review, so it's the next customer who reads it, not just the person who wrote it.
  • Reply from the Google Maps app or the link below, signed in as cutflowerfarmbloom@gmail.com.

  Copy the reviews link

Done

• Answer a few questions about the gift boxType your answers below and they come straight to me. This one's first, since the boxes go on sale November 12.Done 2026-10-17

  Which box do you like best?

  A kraft pillow box tied with ribbon, like the photo you sent me A white pillow box with your logo on a sticker A pillow box printed with your logo and flowers Something else (tell me below)

  How does the person buying it get the box?

  They pick it up at the farm before Christmas You drop it off or mail it to them Something else (tell me below)

  How many boxes would you want to start with?

  Which dried flowers would you put on them, and anything else I should know?

  Send to Levi
• Pick which printed pieces you wantThere's $1,536 left in your quote for printing. Tap below for the menu with prices, then pick yes, no or swap for each one and send it to me.Done 2026-10-17

  See the menu

  • Prices include tax and come to about $896 with shipping, so about $640 is left over.
  • Swap means you'd rather put that money toward something else, like gift boxes with your logo (50 for $276), plain kraft boxes with one of your stickers (about $30 for 50), or review cards for the stand (about $40).
  • Nothing gets ordered until you say so.

  Open the menu

  1,000 stickers ($178)

  Yes No Swap for something else

  Roadside sign ($257)

  Yes No Swap for something else

  Farm-stand sign ($93)

  Yes No Swap for something else

  8 potato-stand signs ($100)

  Yes No Swap for something else

  U-Pick signs and row markers ($218)

  Yes No Swap for something else

  What would you swap in, or anything else?

  Send to Levi
• Connect your Instagram to the Facebook pageTwo minutes on your phone, and then one post goes to both.Done 2026-09-05

  How to do it

  • It needs your Instagram password, so this one has to be you rather than me.
  • Open Instagram on your phone, go to your profile and tap Edit profile.
  • Look for Public business information, or a line that just says Page, and tap it. Pick Bloom Where You Are Planted Flower Farm from the list.
  • It'll ask you to log into Facebook at some point. That's normal, use your own Facebook login.
  • No Page option there means your Instagram is still a personal account, so go to Settings, then Account type and tools, then Switch to professional account, and pick Business and Florist. Then start again at Edit profile.
  • The other way, if Instagram is being difficult: open the Facebook page, tap Settings, then Linked accounts, then Instagram, then Connect account, and log in with your Instagram.
  • The wording moves around a bit depending on your phone, so if you can't find it, send me a screenshot of what you're looking at.
  • Text me when it's linked and I'll check it from my end.
• Register a domain for the farm at NamecheapAbout $15 to $20 a year, in your name. Doesn't have to be the one below.Done 2026-09-04

  More

  • bloomflowerfarm.ca is my pick. It's short, it matches your logo, and it'll fit on a card or a sign. bloomwhereyoureplanted.ca is open too if you'd rather have the full name.
  • Stick with .ca. Search it on namecheap.com and add just the domain to the cart.
  • Say no to everything they offer at checkout: hosting, email, SSL, all of it.
  • Make the account in your name with your email, and turn auto-renew on.
  • Text me what you picked and I'll take it from there.
• Make the Facebook business page and add me as an adminText me when it's done.Done 2026-09-04

  More

  • On your phone, open Facebook, tap your profile picture, then Pages, then Create.
  • Name it Bloom Where You Are Planted Flower Farm, category Florist, and add the address and phone.
  • Look for the spot to set the page's username or web address, and set it to bloomflowerfarm or something close, so the link is short enough to go on a card.
  • Once it exists: Settings, then Page access, then Add new. Search lewald4@gmail.com, that's the address on my Facebook, or just Levi Ewald. Turn on full control, and it'll ask for your own Facebook password to confirm.
  • Connect your Instagram in Settings, Linked accounts, so one post goes to both.
  • It sends me an invite that I have to accept, so it isn't done until I text you back.
• Post on your personal Facebook pointing people to the new pageA couple of bouquet photos and the page link.Done 2026-09-04
• Talk to Peter at VK'sTap below for what to find out while you're there.Done 2026-09-04

  What to find out

  • Would they even buy from a local grower next season, and roughly what are they paying now for zinnias, dahlias, sunflowers and snapdragons.
  • What's hard for them to get, or to get fresh.
  • How they'd want it: buckets of one variety or mixed, how many stems, how often, what day.
  • When their busy stretch is, and if they'd take anything early (daffodils in May) or late (dahlias into September).
  • No price yet. If he asks, you're still working it out and you'll get back to him.
• Send me your subscription ideasType them below and they come straight to me, even if you're not sure they'd work.Done 2026-10-17

  Your subscription ideas

  Send to Levi
• Approve my access to your Facebook pageIt should be in your Facebook notifications. Approving it lets me schedule your posts and run the ads.Done 2026-10-17
• Open a business account at CIBCYour application is in. Wait for CIBC to approve it and send you the bank-generated direct-deposit form.Done 2026-10-21

  More

  • $6 a month plus about a dollar for every transaction in or out, e-transfers included. Cheapest until summer when the e-transfers pile up, then we bump you to the Everyday account ($20 a month, 30 included).
  • Bring your registration certificate and your ID.
  • Skip the overdraft, any bundle, and a business credit card. You don't need one.
  • Keep buying things on your own credit card for the points, and once a month move the total over from the business account to pay yourself back.
  • Set e-transfer auto-deposit to the new account and have customers send to it, so farm money never lands in your personal account.
• Tell Levi what the lumber was used to buildThere is up to $894.34 of lumber and building materials that may fit the equipment grant.Done 2026-09-10

  What I need

  • Tell me what you built with the lumber and plywood from the May 15, May 16, June 8 and June 18 receipts.
  • Was it fixed shelving, a workbench, a flower-processing area, a pergola, flower supports, or something else?
  • Tell me whether it is still in place and used only for the flower business. A quick text is enough.
• Keep cutting and hanging the staticeDried stock for the Valentine's baskets.Done 2026-09-03
• Send your Google review link to everyone who bought flowers this summerThe link and a message you can copy are under More.Done 2026-09-03

  Link and message

  • Text it one person at a time, not a group message. People answer a direct ask.
  • Something like: Hi! I'm trying to get my flower business going and reviews really help people find me online and get my name out there. If you wouldn't mind writing a review for Bloom Where You Are Planted, I would really appreciate it!
  • Ten reviews would put you ahead of Island Meadow, who have seven.

  Copy the review link
• Send me your registration number, the date you registered, and a rough sales number
• Send me the list of annuals with when each one blooms, and the pro-cut sunflower infoDone 2026-09-08
• Send me every receipt for what you've spent on the farm this yearAll of it, seed and fertilizer included.Done 2026-09-08

  More

  • One clear photo per receipt, date and total readable. Text them in batches or drop them in a shared album.
  • Two reasons. Your year-end needs every expense, and anything lasting bought from April 1 on can go on the 15% equipment grant.
  • Don't sort them. I'll do that.
• Confirm whether the Princess Auto receipt in Don Mowat's name was a Bloom expenseA yes or no is enough. I already have the receipt filed.Done 2026-09-14
• Approach Burnside Community Care about a standing orderEvery week or two next summer. Keep the price reasonable for the families.Done 2026-09-16

  More

  • Offer a standing order: fresh flowers every week or two, you bring the vases and take the old ones, nothing for staff to do.
  • Price it so the families can say yes, and start with one home before you go to others.
  • You already know the owner, so keep it casual.

On my to-do list

• Send you the Google review linkDone
• Tell you which CIBC account to ask forDone
• Write up the quoteDone
• Make business cards and small tags for the bouquetsDone
• Finish your Google profile: photos, hours, productsDone
• Add the cost rows to your grant guideDone
• Update the site: flowers page, DIY wedding buckets, U-pick FAQ, sign-up listDone
• Write your business plan and marketing plan, then go through them with youIn progress
• Set up your Bing and Apple Maps listingsIn progress
• Design the signs, stickers, flags and market bannerIn progress
• Write and schedule fifteen Facebook and Instagram postsIn progress
• Build the gift-box ads for November 12In progress
• Talk to Randy about the stands and work out a fair deal for MoniqueIn progress